AdWords Ad Copy Writing 101
October 262010
When you sit down to compose your AdWords ads, always bear in mind that you want to talk to one person in a very certain manner. Nothing about AdWords PPC is general, and it is all highly relevant, narrow, and specific. You should never talk in general terms in an ad because the ad needs to focus on one item, only. You won’t get many clicks at all, other than money wasting curiosity clicks, if people are not really sure of what you’re trying to say. The keywords you target will determine the message along with the product you’re selling. You don’t want to put the cart before the horse, and that means your keywords must be in hand and already grouped into ad groups so you can just move on it. The strength of your quality score will reflect the degree of ad group organization as well as the relevancy of your campaign, etc. Doing so will help your qualtiy score, and that is first hurdle you have to overcome with any campaign. The best part about AdWords is that you don’t have to write long copy, which also happens to be difficult if you don’t know how. For one thing, don’t waste any ad space by using words that are superfluous. All you have to work with are 60 characters for both headline and title. So make your ad stand out by making it powerful and adding only the most important points. If a person skips over your ad, then they’ll click on another or leave – but the thing to remember is they’re gone forever. So you have to grab them by the horns and tell them why they need to click on your ad. Now you have a better idea as to why your ad copy needs to be tight with no wasted words. Sure, the competition is tough, but you can certainly succeed with knowledge and experience. You need to find a good angle or benefit and test that in your ad. You always need to carefully consider whether or not to use the word “free” in your ads. What are you exactly trying to say in your ads? That’s what you have to answer. You never want the surfer to discover something that isn’t relevant to e cigarette bonus.